The road to translation hell is paved with slavish adherence to the source text.
The Japanese translation market and other markets are as different as night and 日.
Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at Honyaku Plus we began to up our game in the marketing arena, …