How should a translation company approach a high-volume project? And what is the most ethical response to a client that insists that it needs an extremely high volume of material translated in an unrealistically short time?
A bad translation is good when the quality requirement is low and does not justify the cost of high-quality translation.
In Japan, with its huge Japanese‑to‑English translation market, the caveat that a translator should only translate into his or her own native language goes largely ignored, and a huge volume of Japanese material ends up being translated by native speakers of Japanese—often with dire results.
Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at Honyaku Plus we began to up our game in the marketing arena, …
Computers are not capable of actually comprehending language in any real sense.
