How should a translation company approach a high-volume project? And what is the most ethical response to a client that insists that it needs an extremely high volume of material translated in an unrealistically short time?
A bridge too far—how not to manage a large-scale translation project (J) 続きを読む »
A bad translation is good when the quality requirement is low and does not justify the cost of high-quality translation.
The ROI of translation – When is a bad translation good? (J) 続きを読む »
In Japan, with its huge Japanese‑to‑English translation market, the caveat that a translator should only translate into his or her own native language goes largely ignored, and a huge volume of Japanese material ends up being translated by native speakers of Japanese—often with dire results.
The good, the bad and the ugly—ensuring quality in Japanese‑to‑English translation (J) 続きを読む »
Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at Honyaku Plus we began to up our game in the marketing arena,
Advertisements reveal a lot about who we are (J) 続きを読む »
Computers are not capable of actually comprehending language in any real sense.
