Industry trends

Advertisements reveal a lot about who we are

Advertisements reveal a lot about who we are Upping our advertising game Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at […]

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Translation and interpreting—what’s the difference?

A translator works on a written document, reading the content in the source language (e.g. Japanese) and producing the equivalent document in the target language (e.g. English). An interpreter acts as a verbal intermediary between two or more people whose native languages are different.

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