The Battle of Translator vs. AI How Does Honyaku Plus Stack Up? The consultant looked concerned. “Is Google Translate a threat to Honyaku Plus?” I laughed out loud. I couldn’t help it. “Have you ever used Google Translate?” I asked. It was 2012. We were looking over Honyaku Plus’s SWOT analysis. Google Translate had been …
The Client’s Translation Dilemma The client’s translation dilemma is this: clients generally do not need translation, until they need translation, and then they really need translation, like, NOW. If the client has never used translation services before, they will not know which type of service they need or where to get it. They will be …
Advertisements reveal a lot about who we are Upping our advertising game Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at …
This list was the companion list to the Ideal Subcontractor list and was written about translation consumers, the people who order work to translation agencies like Honyaku Plus. The ideal client – Pays a fair rate (and as high as possible) – Has constant work – Has long deadlines – Gives clear instructions how the …
I realized that this list was applicable not only to the people we hire, but to ourselves as well
