Industry trends

The good, the bad and the ugly—ensuring quality in Japanese‑to‑English translation

In Japan, with its huge Japanese‑to‑English translation market, the caveat that a translator should only translate into his or her own native language goes largely ignored, and a huge volume of Japanese material ends up being translated by native speakers of Japanese—often with dire results.

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Advertisements reveal a lot about who we are

Advertisements reveal a lot about who we are Upping our advertising game Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at

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