How should a translation company approach a high-volume project? And what is the most ethical response to a client that insists that it needs an extremely high volume of material translated in an unrealistically short time?
A bridge too far—how not to manage a large-scale translation project Read More »
A bad translation is good when the quality requirement is low and does not justify the cost of high-quality translation.
The ROI of translation—when is a bad translation good? Read More »
In Japan, with its huge Japanese‑to‑English translation market, the caveat that a translator should only translate into his or her own native language goes largely ignored, and a huge volume of Japanese material ends up being translated by native speakers of Japanese—often with dire results.
The good, the bad and the ugly—ensuring quality in Japanese‑to‑English translation Read More »
Advertisements reveal a lot about who we are Upping our advertising game Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at
Advertisements reveal a lot about who we are Read More »
Computers are not capable of actually comprehending language in any real sense.
