In many cases, the translation company has never had a high quality standard forced on it by the market, partially because the client typically cannot judge the quality of the product, or the client values low cost over high quality.
Many translation companies choose to compete on price, which requires that they slash their own costs to the bone.
What does it mean when a government agency insists that the translation of a document be “certified”? This simply means that the translator or translation company that carries out the work is required to append a statement to the end of the translated document stating that, in their view, the translation represents a complete and
Is there such a thing as a “qualified” or “certified” translator? There are a number of industry organizations and academic institutions that offer certification and qualifications in translation and interpreting. However, there is no real standardization nationally or internationally regarding testing criteria, and no compelling evidence that the holders of these degrees or certificates are
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Advertisements reveal a lot about who we are Upping our advertising game Management guru Peter Drucker famously wrote, “a business enterprise has two—and only two—basic functions: marketing and innovation.” It’s a great line. It’s an axiom with far reaching implications. It also implies that companies can be differentiated on these two points alone. Recently at
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